Esercitazione accademica, LABA Brescia
The project
Style exercise, not commissioned. This is not work carried out for the brand shown and there is no relationship with it. An exercise on a wine product: label and flyer, with the Abruzzo landscape as a graphic starting point instead of a background photograph.
The landscape is reduced to a silhouette: the outline of the village and the road stretching to the horizon become a flat graphic sign, not a photograph. The bottle resting on the road ties the product to the place without having to explain it. The deep blue and orange are chosen to stand out on the shelf, where warm paper stock dominates.
What we made
The landscape is reduced to a silhouette: the outline of the village and the road stretching to the horizon become a flat graphic sign, not a photograph. The bottle resting on the road ties the product to the place without having to explain it.
Deep blue and orange, chosen to stand out on a shelf where warm paper stock dominates. The same sign from the flyer returns small on the bottle.
The process
A graphic system built on the outline of the local territory.