Esercitazione accademica, LABA Brescia
The project
Style exercise, not commissioned. This is not work carried out for the brand shown and there is no relationship with it. An exercise on a small, difficult format: a business card that must convey the type of cuisine, the service and the opening hours, without becoming a flyer.
The line illustration of sushi inside a solid circle keeps the reference to the cuisine without resorting to the usual symbols. The coral and midnight blue bring warmth to a sector normally handled in black and white. Information is scaled: first the name, then the service, then the hours, so even at a glance you understand what the place does.
What we made
Front and back. The line illustration of sushi inside a solid circle keeps the reference to the cuisine without resorting to the usual symbols. Coral and midnight blue bring warmth to a sector normally handled in black and white. On the back, information is scaled: first the name, then the service, then the hours.
The process
Illustration, palette and information hierarchy.