The website
A lean structure, built for the phone: someone looking for a hairdresser wants to know where they are, what they do and how to book, without any detour.
Visit the site
Web & Social · 2026
Estelle Acconciature
Estelle Acconciature
Web DesignGestione SocialVideo
The project
Brief
Estelle is a hair and beauty salon. The work was there and so were the clients, but everything came through word of mouth: online there was almost nothing, and anyone searching for a hairdresser nearby would not find them. They asked for a website and ongoing social media management, which in their sector is where a person decides whether to walk in or walk past.
The challenges
- An online presence almost non existent compared to a well established business
- A sector where people buy with their eyes, so image quality is everything
- Content to be produced continuously, not once
- Filming in the salon without interrupting the work
The solution
The site tells the salon's story with its own photographs, not bought images: whoever arrives really sees the place they will walk into. The structure is simple, because most visits come from a phone and people just need to know where they are, what they do and how to book. On social we set up a regular production of content shot in the salon, with a light tone that works better than a glossy showcase. Consistency counts more than any single post: ten coherent pieces in a month are worth more than one perfect one.
What we made
The pieces of the project
The salon
The services told through images of the salon at work, because in this field people buy with their eyes and photos matter more than words.
Social content
A steady stream of content shot in the salon, with a light tone that works better than a glossy showcase. Consistency matters more than any single post.
Go to InstagramOn every screen
One website, three different screens
It is not a cut-down version for phones: the content rearranges itself around the width it is given, so it stays readable and comfortable everywhere.
The process
Website
2026Essential structure, built for the phone, with real photographs of the salon.
Social content
2026Filming in the salon and continuous reel production.
Management
ongoingRegular publishing and replying to messages.
Typography
Lora
Regular
Estelle Acconciature
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Lato
RegularBold
Dove ogni taglio diventa una storia
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Colour palette
Prugna
#5C535B
Crema
#FFF7EF
Bianco
#FFFFFF