The hero and the palette
Town name on the first line and a three word payoff. The azure and white palette says clean and fresh at first glance, before a single word is read.
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Web Design · 2025
Il Bucato 2.0
Il Bucato 2.0
Web DesignSEO locale
The project
Brief
Il Bucato 2.0 is a laundry and dry cleaner in Mazzano, recently opened. We built their first website, with a double job: to make them findable for people looking for a laundry nearby, and to explain the home pick up and delivery, the service that sets them apart.
The challenges
- Giving a face to a brand new business, with no material to start from
- Being found by people looking for a laundry nearby: it all comes down to local search
- Explaining pick up and delivery to people who do not know they can have it
- Standing out in a field that is seen as all the same
The solution
We chose an azure and white palette to say clean and fresh straight away, the two things people pick a laundry on. The hero puts the town name on the first line, because that is exactly what people type, with a three word payoff that sums up the service: washed, ironed, delivered. Below, a media text presents the services pairing text and image, so each one reads at a glance. Pick up and delivery is not buried in a price list but told for what it is, time given back to the people who use it.
What we made
The pieces of the project
The introduction
We opened the site introducing them with real photos of their work instead of stock images. A brand new business needs a believable face before anything else.
Services as media text
The services shown in alternating text and image blocks, one per idea. Pick up and delivery is put front and centre, because it is the reason to choose them over the laundry next door.
The washing, no jargon
The heart of the service explained in plain words: what it means to wash a garment well. One section, one image, one idea, so the reader does not drop off.
The process
Local positioning
2025The town leads the first line, with a structure built around neighborhood search.
Website
2025Built with the pickup and delivery service front and center.
Colour palette
Blu Bucato
#1E72B3
Grigio chiaro
#F3F4F6
Bianco
#FFFFFF