The logo restyling
Before and after. From a yellow and red mark still reading EMME Design to a single colour line pictogram, legible even small and on any background.
Brand & Web · 2022
Mobili Orzinuovi
Mobili Orzinuovi
Restyling LogoWeb DesignStampaAffissione
The project
Brief
Mobili Orzinuovi has furnished homes for over forty years, but its image was stuck at the start: the old logo, yellow and red, dated the business instead of telling it. They asked us to modernise everything while staying recognisable, then the site, the business cards and the roadside billboard.
The challenges
- Changing the mark without losing long standing customers
- An old logo full of colours and detail, to be simplified
- A website to rebuild entirely, not just touch up
- A billboard that reads in a few seconds, from a passing car
The solution
The new mark is a line pictogram that redraws the outline of the shop building, with the name underneath as a base. A single colour, so it works on any background, from the sign to the letterhead. The palette keeps a dark grey as primary and a warm orange as accent, with Roboto in three weights carrying everything. The site is a complete rebuild of the previous one, rethought around how people actually use it and optimised for the phone, where most visits arrive.
What we made
The pieces of the project
How the pictogram came about
The sign redraws the outline of the shop building. Anyone passing the store recognises their own town in the mark, and the name underneath closes the composition as a base.
The logo on any background
A mark has to work wherever you put it. We checked it on light, on dark and on the accent yellow, because between signage, paper and screen the background keeps changing.
The website
A complete rebuild of the previous site, rethought around how people actually use it and optimised for the phone, where most visits come from.
Visit the site
The online catalogue
The furniture categories come in straight away, with large photographs of the rooms. Someone looking for a kitchen or a bedroom reaches the right section without getting lost.
The business cards
Dark front with the pictogram alone, back with name, role and contacts in a column. The green edge is the only decorative concession.
The roadside billboard
It reads in seconds from a passing car: one line, the mark, the founding year. "Details make the difference", with 1983 underneath as a reminder of how long they have been there.
On every screen
One website, three different screens
It is not a cut-down version for phones: the content rearranges itself around the width it is given, so it stays readable and comfortable everywhere.
The process
Brand restyling
2022From the old EMME Design to a pictogram that echoes the building itself.
Typography and palette
2022Roboto Light, Medium and Bold. Dark grey, white and orange.
Website
2022A complete rebuild, with careful user experience work and mobile optimization.
Print and outdoor
2022Business cards and a roadside billboard.
Typography
Roboto
LightMediumBold
Tu scegli, noi progettiamo
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Colour palette
Primario
#343A40
Secondario
#FFFFFF
Evidenza
#F7AC46