Raft Padel
The project
Raft Padel is not just a court: it is a tournament circuit, with rankings, a Padel Team Cup, a junior category and a women's series. Every stage needs to be announced, and every entrant receives vouchers to spend at partner venues. They asked us for the social posters and the voucher graphics.
We built a repeatable system: same grid, same colours, same hierarchy. The photograph and the headline change, everything else stays, so the posts are recognisable even at speed and whoever prepares the material does not start from scratch each time. On the vouchers we clearly separated the prize from the terms: what matters reads immediately, the conditions sit underneath and do not steal attention.
What we made
A repeatable system for all the circuit's outputs: La Lega, the tournaments, the Padel Team Cup, the search for new supervisors. Same grid, same colours, same hierarchy. The photograph and the headline change, everything else stays, so the posts are recognisable even at speed.
Go to Instagram
Every strand of the circuit has its own dedicated post, from the Marketplace to Raft Junior, always within the same graphic family. Followers recognise the brand before even reading.
Anyone entering a stage gets a discount to spend at partner venues. The prize reads immediately, the terms sit underneath and do not steal attention.
Different versions for the winner, the finalist and the junior category, with a blank space to write the tournament name by hand. A detail that avoids reprinting everything at every stage.
The process
Grid, colors, and hierarchy that repeat cleanly across every output.
Announcements for the circuit's stages and categories.
Welcome, winner, and finalist vouchers for the tournaments and the junior category.
Typography
The rebel of padel
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Colour palette
Azzurro Raft
#23B9D6
Antracite
#1E2024
Lime
#C7D300